Simple. Elegant. Successful.

Website Design and Programming for Los Angeles and Southern California

"When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong." - Buckminster Fuller (1895-1983)

We at Fractured Studios want to give you a KISS. KISS is an acronym used by all successful web developers. It stands for Keep It Stupidly Simple. Like anything else creating a powerful internet presence is deceptively simple. There are 3 key elements to any successful website -- Marketing, Appearance and Usability. If you ignore any of these three you will not realize your full potential, if you put equal effort into all three you will succeed. It's as easy as that.

Marketing


Marketing is how your customers locate you. Your customers need to know that you exist.

If people cant find you and dont know who you are it's simply impossible for them to buy your product. The best sources of customers are the ones that will create a constant stream of people who are interested in buying what you want to sell. For websites this means Search Engine Optimization (SEO).

Appearance


Appearance is how customers choose you over the competition. You need to impress your visitors.

People do judge a book by it's cover. People most often assume that a business conducts itself in the same manner for all aspects that it deals with. If you have a website that looks cheap and unprofessional people will assume that's how you conduct yourself in other aspects. You need to present the appearance of quality, honesty and reliability. A website is often the first thing people see, this public face of your company, while it often doesnt seal the deal and certainly be a deal breaker.

Usability


Usability is why customers stay with you. Help your customers get what they need, easily.

In the end your business and websites are just tools to your customer. Tools exist to make work easier. Your customers want to do something, you are there to make doing it easier for them. If you have a buggy or hard to use site you arent making doing your job and they'll find someone else.

Marketing: Our comprehensive Search Engine Optimization Services Include: