Internet Marketing for Web 2.0
The industry leaders of tomorrow are the ones who realize the value of effective marketing today.Search Engine Optimization (SEO)
Fractured Studios is a Santa Monica Based SEO company. Making sure that prospective clients find your website is critical to your success on the Internet. The best sources of customers are the ones that will create a constant stream of people who are interested in buying what you want to sell. For websites this means Search Engine Optimization (SEO).
Search engine optimization is a process of increasing both the volume and quility of web site traffic coming from the various search engines. Primarily Google, Yahoo and Bing(MSN).
Our team of experts will increase the relevency of your website to your target audience by analyzing the existing content and structure of your site and making changes that will effect how the search engines see the content.
SEO or Search Engine Optimization, means building a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Fractured Studios will create a custom SEO campaign based on the needs of your business. Key features can include:
Keyword Research
It is often difficult to put yourself in the shoes of someone who is looking for your product, but doesn't know as much about it as you do. For example a housing contractor might think the most important keywords to optimize for are "licensed and bonded contractor" where in reality many customers are simply typing in things like "a professional to fix my house" this disconnect between the professional and the customer can often result in lost opportunities. Using proprietary search engine analysis tools; Fractured Studios will work with you to develop the ideal set of keyword phrases for promoting your website. Fractured Studios examines the content or your site and your business model of your website and cross-references that with the most relevant search terms commonly used by web searchers.
Analytics
Without proper statistical analysis it is impossible to see where you are succeeding and where you need to do more work. Fractured Studios carefully monitors and tracks the visitors to your site looking at the various elements that might indicate problems with your site. From what pages are most viewed, how long they stay on the site, and what keywords they used to find you there is a wealth of useful data available when your current web traffic is analyzed.
Restructuring
Often times the structure of a website is confusing to both users and the machines that index your site. Site structure can be a very important factor both in successful SEO and a positive user experience.
Link abd Authority Building
A key factor in ranking highly in any search engine is links from other websites. The search engines count these external links as a vote towards the popularity of your site and usually the most popular sites rank the highest. Any successful SEO campaign requires extensive link building.
Local Searches
Even when purchasing a commodity most consumers prefer dealing with a local provider. Local search and organic search are actually two different processes. Fractured Studios will ensure that your site is optimized for both local and organic results.
Training
It is often better to do things yourself, after all who knows your business better than you? In order to give you the best overall results we offer training and consultation so that you can do things to positively effect the traffic to your website.
Email Marketing
Email marketing continues to be one of the most effective ways to get the word out about your product or service. Fractured Studios can work with opt-in mailing lists and newsletters to promote your site and keep users informed about the latest things you are doing. From designing an eye catching mailing that will convert into a sale to making sure that message arrives in the users inbox instead of being relegated to the spam folder our email marketing experts have the experience necessary to make your mailings effective.
Social Networks, Facebook, Twitter and Wordpress Blogs
In the last few years Twitter, blogs and social networks such as Facebook and MySpace have taken the internet by storm. These can be used to effectively market your product or service and we can help you do that.
Pay Per Click and Banner Ads
Paid advertising can be a good way to quickly boost traffic to your site. It can also be a quick way to drain away your entire advertising budget and leave you with nothing to show for the money you spent. We can help you navigate the pitfalls associated with paid advertising and give you the most bang for your buck.