Search Engine Optimization (SEO)
Fractured Studios is a Santa Monica Based SEO company. Making sure that prospective clients find your website is critical to your success on the Internet. The best sources of customers are the ones that will create a constant stream of people who are interested in buying what you want to sell. For websites this means Search Engine Optimization (SEO).
Search engine optimization is a process of increasing both the volume and quility of web site traffic coming from the varios search engines. Primarily Google, Yahoo and MSN.
Our team of experts will increase the relevency of your website to your target audience by analyzing the existing content and structure of your site and making changes that will effect how the search engines see the content.
SEO or Search Engine Optimization, means building a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic SEO engagements with Fractured Studios are based on key objectives using all appropriate techniques available to professional search engine marketers. Fractured Studios' Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
Natural Search Engine Optimization Methodology
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools; Fractured Studios will work with you to develop the ideal set of keyword phrases for promoting your website. Fractured Studios examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Fractured Studios will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Fractured Studios will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Fractured Studios will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis Fractured Studios will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Fractured Studios constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
- Examination of internal linking structure including the selection of link names and titles.
- Proper site navigation including linking strategies such as addition or modification of a site map.
- File and page name structuring.
- Write additional content if needed for your web pages
- Generate articles and press releases as needed to boost your rankings
In addition Fractured Studios will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.
Link Popularity and Link Network Quality Consulting
Company Website Network Consulting
Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, Fractured Studios will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Your Partner Fractured Studios
Fractured Studios, our clients and other web properties all have the ability to link to you. Fractured Studios will work with you to determine which sites are contextually best, and will help make contact with these firms through either phone or email.
Post Implementation Reporting
Rankings
Once a portion of Fractured Studios’ suggestions have been implemented on your site Fractured Studios will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.
Traffic
Fractured Studios will monitor traffic trends monthly beginning on the signature date of this SOW. Specifically, Fractured Studios will be monitoring total search engine traffic and individual search engine referrers for your keywords Fractured Studios will report to you these numbers on a regular basis.
Executive Summary
Fractured Studios will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural Search Engine Optimization strategy.
Account Management
Your will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Fractured Studios team to ensure all timelines are met and all deliverables are created.
Search Engine Optimization Services Pricing:
All packages include:
$1500 setup fee which includes:
- Monthly analysis of your existing site which we go over with you detailing where you are strong and where you need work. Including:
- Analysis of website navigation to ensure that it is "Search engine friendly"
- Keywords (at least 100) anaylsis and refinement
- On page structure and html tag analysis
- Creation of an overall strategy for SEO based on the above analysis.
- On Site optimization.
- Ensure title and meta tags are being used correctly
- Search engine friendly URLs
- Proper internal linking
- Tutorials
- Improving your copy
- Getting back links
- Link exchanges
- Link building
- 100 hand submissions to directories
- Obtaining high quality links from related sites
- Obtaining links from high Page Rank (PR) sites
A) Basic Package $500/month
Basic package, includes all of the above services.
- Link building and keyword analysis are ongoing processes.
B) Advanced Package $1000/month
All of basic package services. Plus
- 600 keyword research and analysis
- Creation and maintenance of a blog
- At least 50 new inbound links per month
- Submission of a press release each month to PR aggregators
C) Professional Package $2000/month
All of basic package services. Plus
- 600 keyword research and analysis
- Creation and maintenance of 3 blogs
- At least 120 new inbound links per month
- Submission of a press releases each month to PR aggregators
- Addition to social bookmarking sites.